Anastasia contacted us at the end of the academic year with a desire to enroll in the Fashion PR program in the USA by the next year. The situation was difficult: low level of English, failed attempts to pass the TOEFL and lack of relevant activities. At the same time, there was critically little time left.
But Anastasia had something that outweighed everything else – strong motivation and determination. We realized: with a competent strategy, everything is possible.
To ensure admission, we decided on GAP YEAR and built a preparation plan in which working on our personal brand became a key focus.
Prepared for TOEFL – Anastasia studied with teachers and achieved a score of 89 points.
They developed a social project that became the central element of her future application.
We created a personal brand from scratch – we defined a strategy for how to link her interest in fashion and social initiatives.
Strengthening the academic profile – participation in Olympiads in economics, ecology and life safety.
Developing leadership and organizational skills – a leadership course, winning a business competition as a team captain, organizing a dance number for graduation.
Practical experience in fashion – creating my own marketplace, a project for an eco-line of clothing and a collection made from recycled materials, participation in photo shoots.
Internships and work – in a fashion company and a luxury clothing brand; at the same time, Anastasia taught English to children and volunteered.
Profile packaging – prepared a strong motivational essay, received letters of recommendation and collected a full package of documents.
Anastasia received invitations from 5 US universities at once. Each university noted the value of her project work on ecology and fashion. The student chose a university, applied for a visa and has already left to study in the US in the Fashion program.
Even if the start seems to be “from scratch” and there is very little time, with a competent strategy and discipline, you can build a personal brand and enter an American university on the first try.
