Competition for places at universities in the US, Europe and Asia is growing rapidly. If high grades and good tests were enough to get into Harvard or Stanford before, today you won’t surprise anyone with them.
To stand out among hundreds or even thousands of strong candidates, it is important to show not only your academic level, but also to reveal yourself as a person: leadership qualities, passion for your business, ambitions, achievements, initiatives and social involvement. This is where Personal Branding comes into play – a tool that allows you to pack all your experience and potential into a bright, holistic and convincing story.
A personal brand for admission is your elevator pitch for the admissions committee. Just as a startup presents itself to an investor, so you present yourself to the university: quickly, clearly, with an emphasis on value and uniqueness.





















